From startup
to rock star


Naming. Logos. Packaging. Online & Retail.

We are brand identity designers and we help build brands. Banding X Context (BXC Inc.) is a visual branding identity and graphic design studio for niche brands who want to connect, inspire, sell and grow. Since 2005 we've had the opportunity to work for some very successful and unique brands. Which only seems natural since the lifestyle that surrounds them runs through our veins.


Design Strategy is our thing.

By examining your brand's culture (products, competition, channels, services, and data) we uncover new opportunities to engage and inspire your customer. Our methodical approach to crafting a strategic DNA and design identity enhances sales and revitalizes your brand. A well-planned design system ignites enthusiasm and yields smarter products, empowering your sales team, retailers, and brand ambassadors with a compelling brand narrative.
Take advantage of our 20+ years of experience and our little black-book of industry cohorts.

Dive down to learn more - OR - call to learn more 949-677-7324


Hi it's me, Drew Dougherty, a 25-year advertising industry veteran. Prior to BXC I was the Global Creative Director for the action-sports apparel brand O'Neill in Santa Cruz. I've also worked for several national advertising agencies (Innocean, FCB, Ayzenberg, SicolaMartin) art directing and designing for global lifestyle brands.

BXC's also includes my personally vetted network of industry collaborators; copywriters, illustrators, photographers, video producers, animators, developers, printers, activation and event builders. No typical big agency hold ups or run around ever. You have direct access to me and my team.

Located minutes from the beach and in the heart of tech, fashion, and surf culture, Orange County, California. We are members of the California Small Business Association. We adhere to the American Graphic Artists Guild and AIGA's ethical business guidelines and practices. No!Spec compliant.

Want to hear more? A quick quote? Brainstorm session? Interested in an equity-trade discount to launch your dream?

I answer the phone too.
Make your call. Drew - 949.677.7324