Felt Bikes is a Southern California premium race-bike designer and manufacturer. If you ride, you know. They had been acquired by Rossignol. Felt Bikes asked BXC to help initiate a global branding reboot effort with a preliminary go-to-market campaign, including refining and honing Felt's current look and feel and an updated brand positioning statement and DNA strategy. The new Felt logo and color palette were done through Rossignol's European team. This is a small portion of our go-to-market creative campaign presentation. Concepts are used to guide future creative that would be produced by Felt's California in-house marketing department. Call if you want to see the original first round pitch deck.
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