Brand Sherpa, tailor, mechanic. Building your brand is a journey that we want to share with you. Every touch point, part and plot needs to be be planned, budgeted and managed. From naming, logo, product development, packaging, copy writing, photography & video content, trade show, campaigns, e-commerce website, to your first social media post. BXC can help you "pack-smart" for your brand's adventure with strategic planning, effective creative and budget-friendly efficiency. It's easier to get there, when you know where you're going.
Let's really get to know each other. Creating your brand brief (DNA) will help strategically define who, what, why and charter the how-to to differentiate and position your brand and product's voice and personality. Your unique DNA will define an ownable persona based on customer motivations, client insights, product category, company culture, history, sales channels and uncover the emotions that inspire purchases and decision makers. The DNA Brief is an evolving document to be used by all involved as a foundation and charter to develop brand defining creative concepts, marketing communications and help validate future product development. Client collaboration and input from your marketing, sales and product teams are requested and it can be an enlightening, inclusive and productive process for us and you.
Client and Creative. Together we analyze the complexities of your brand’s culture, product, competition, channels, services and data to understand, discover and unlock opportunities to better connect and inspire customers and teams. A well positioned creative strategy aligns our holistic process, and in time, builds renewed enthusiasm, smarter products, more effective marketing concepts. BXC equips your army of influencers, ambassadors and advocates with a brand and product story they'll be proud to share and brag about.
• Align your brand’s personality and define your motives
• Share a single brand mission that fits in all categories
• Be flexible. Not constraining
• Define a place to own in the customers mind
• See white space opportunities
• Build trust and define heritage • Be inspiring
• Know who you are
• Share a consistent voice • Be truthful
• Define aspirations and qualities to strive towards
• Know where you're going • Prioritize needs
• Be on the same page internally, with retailers and your customers
• Get projects approved faster • Validate New Products, Ideas & Channels
From start ups to rock stars. We support boot strapping home-office founders to C-suite CEOs with strategic communication materials that will define brand positioning, connect with customers, and inspire growth. Take advantage of our award winning studio's 18 years of experience and our little black-book of vetted advertising and marketing industry cohorts. Call Drew (Founder & Creative Director) for a quick introduction and brainstorm session. A guaranteed entertaining and enlightening experience (says Drew).
