BXC + BSX-Insight Endurance Training
Naming, Packaging, Digital, Identity, Kickstarter, Photoshoots, Merch, Tradeshow, POP.
BSX Insight's go-to-market integrated branding campaign. The world’s first wearable prick-less lactate training device. Ready to change the way professional endurance athletes and coaches train — users included cyclists, runners and triathletes. BSX Athletics started with a bootstrap Kickstarter campaign, gained momentum at industry trade and grassroots events, and sold directly online to consumers with enough margin to open future retail channels. BXC provided a holistic approach: pricing, brand positioning, product design and packaging through e-commerce Web design.
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