BXC + BSX-Insight Endurance Training

Naming, Packaging, Digital, Identity, Kickstarter, Photoshoots, Merch, Tradeshow, POP.

BSX Insight's go-to-market integrated branding campaign. The world’s first wearable prick-less lactate training device. Ready to change the way professional endurance athletes and coaches train — users included cyclists, runners and triathletes. BSX Athletics started with a bootstrap Kickstarter campaign, gained momentum at industry trade and grassroots events, and sold directly online to consumers with enough margin to open future retail channels. BXC provided a holistic approach: pricing, brand positioning, product design and packaging through e-commerce Web design.

Call to learn more 949-677-7324

E-commerce Website Design

The BSXinsight wearable device retail & e-comm DTC packaging

Action photography produced by BXC and shot by Nils Nilsen

Promos and pop for activations, events and event demos

amazing outdoor sports photos