RESUME CV
Drew Dougherty | 949.677.7324 | Laguna Niguel, Ca.
Marketing Communications, Brand Identity, Advertising & Design.
"Drew's unusual talent is to fuse marketing and merchandising strategies with raw consumer and brand expression produces results that are both wise and memorable... Drew "Gets it" for both fronts."
05/05-pres.
BXC Inc., Laguna Niguel, CA. Brand Design Director.
I specialize in Marketing Communications, Brand Strategy, and Design. Recent projects have included Boost Mobile, PacSun, Giro, Nixon Watches, Quiksilver, Skunk2 Racing, Hot Wheels, Goya Windsurfing, O'Neill Europe, Neil Pride, Prince Tennis, Pinkie Swear Cosmetics, Jaybird Audio and more.
9/99 - 05/05
O'Neill Inc., Santa Cruz, CA. Creative Director.
Managed the in-house advertising department of this global apparel + sporting goods brand. Collaborated with global + domestic marketing, product development + sales managers on all branding + marketing communications projects, including ad campaigns, website, media planning, retail programs, + events. Responsible for the development + execution of O'Neill's global branding strategy and corporate look & feel.
1/97 - 8/99
SicolaMartin, Austin, TX. Senior Art Director.
Created ad concepts, identity, look + feel, branding, website, e-commerce, design + packaging. Managed design + production teams + worked directly with clients, marcomm + sales teams. Accounts: Motorola, IBM, Citrix, Tunes.com, Ichat + Discgear.
1/94 - 12/96
Hired Gun, Santa Monica, CA. Freelance Art Direction + Design.
Created ad concepts, web, packaging + identity. Clients: Fox Networks, Levi's SilverTab, Nintendo, Activision, Nissan, Rhino Chasers micro-brew. Agencies: FCB/SF, LA, + OC, CKS/Partners, Bozell Kamstra, Fotouhi Alonso, Brierley + Partners.
4/92 - 1/94
Miles Communications, Santa Monica, CA. Senior Art Director.
Developed national ad campaigns + catalogs. Directed photo shoots, created budgets, supervised casting, scouted locations, edited photos, designed +produced layouts. Managed small creative team. Accounts: La Blanca Swimwear, Fashion Island Newport Beach, Century City Shopping Center, Clothestime, Cosmar Cosmetics, Body Drama, Horizon Furniture.
8/89 - 2/92
Surfing Magazine, San Clemente, CA. Promotions Art Director.
Designed editorial, advertising + event promotions, media kits,
direct mail + ads for this sport + lifestyle publication.
RECOGNITIONS:
A few Addy's, Print Magazine Design Annual, Logo Lounge, SIMA Nominee.
"I have the experience of working within traditional firms as well as in-house. I understand the concept of marketing, retail, product development and merchandising as it relates to building a successful, integrated brand. I deliver the goods and make clients happy."
SKILLS:
Global branding and creative strategy
Maintain global brand identity with licensees & partners
Client interaction and presentation skills
Concept and execution of regional and global ad campaigns
Identity design and usage guidelines
Retail environment space design
Product merchandising and design
Product graphics
Budgeting and creative project management
Writing skills included creative copy, briefs, RFPÕs, etc.
Packaging design and production
Catalog Design
Event promotions and graphics
Website architecture and design
Manage website content
Understanding of Database management tools including
mysql, PHP and Filemaker
Photo art direction and editing
Talent casting and location scouting
Department head managing up to 6 employees
Performance reviews
Outsource management
Tradeshow booth design and production
Knowledge of OSX and most Mac based creative programs
including Photoshop, Illustrator, InDesign, Xcel, Word,
PowerPoint, FileMaker, Quark, LotusNotes, Acrobat, Fetch, etc.
International Travel ( Passport Current)
Contact: 1+ 949.677.7324 :: Laguna Niguel, Ca.
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