INTERACTIVE AD CAMPAIGN
Promoting the new Boost Loopt friend finder product. Client Brief: “We’ve transposed a GPS signal into the phones and so if you have friends with other enabled devices (preferably ours…), Boost offers Loopt Friendfinder to locate your friends (or more precisely, their phones… Now we need to come up with something that pushes it as far away from unmonitored surveillance as possible… Go! BXC created layouts, all graphics and art directed the interactive concepts and photography. These eyeblaster banner ads ran everywhere teens and young adults lurked. This project was a collaboration with Powerplay Interactive, Berlin Cameron and Boost Mobile Blob concepts by Berlin Cameron United, NY.