We helped brand and concept Mattel’s latest toy attack. Packaging, logos, icons, taglines and illustrations
So the animal is now out of it’s cage. BXC got into the blaster war zone with the pre launch concepts for Mattel’s BoomCo. We started with creating an origin story, initial look & feel concepts, packaging and logos as a support team for the Mattel In-house and their additional agency creatives. Here’s a few pieces we can share that we had a heavy hand on. Some, but not all art was taken to final. We gave it a good shot as usual. Animal Illustrations: David Wong.