So the animal is out of the cage. BXC got into the blaster zone with the pre launch concepts for Mattel’s BoomCo. We started with initial look & feel concepts, packaging and overall branding as a support team for the Mattel In-house and additional agency creatives. Here’s a few pieces we can share that we had a heavy hand on. Not all art was taken to final but we gave it a good go as usual. Animal Illustrations: David Wong.