REBUILDING A CLASSIC
WE DESIGNED THE NEW PACKAGING RESTORED THE LOGO
I was shopping at Barnes and Nobel with my kids and to my surprise, and not quietly grabbing my attention, there she was! Finally in retail, the new Jenga toy packaging rebranding we designed and co-art directed with the Hasbro Team. Jenga is the classic 80’s game of dexterousness and mental strategy and has been spilling it’s natural wood contents across living rooms, dens and bars across the world since the 80’s, maybe longer. We had limitations to meet costs, retail shelving considerations, consumer storage etc not to mention show the excitement of game play to all nations. I’m happy with the way this turned out and no doubt we will see the Jenga brand rise again and again and again!