GOOD HELMETS SAVE LIVES. GOOD PACKAGING SELLS HELMETS.
We created a Packaging system for Giro’s global product line
BXC helped Giro rebrand and design their global retail packaging system that included snow & cycling helmets, goggles and more. Check out our mad engineering skills in the box and drawer! Giro wanted the packaging to be an equal part to their design philosophy so the new concept is focused on structure and function first. The boxes are also design for maximized paper yield by minimizing cut-off waste, and the a pop-bottom structure to increased assembly time. The boxes also fold and store flat for retail storage. Oh, and the packaging 100% compostable, windows are PET. So your packaging can be more than just recyclable.
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• Initial Packaging Concepts & Designs
• Dieline & Structural Engineering
• Labels and grid template production
REBUILDING A CLASSIC
WE DESIGNED THE NEW PACKAGING RESTORED THE LOGO
I was shopping at Barnes and Nobel with my kids and to my surprise, and not quietly grabbing my attention, there she was! Finally in retail, the new Jenga toy packaging rebranding we designed and co-art directed with the Hasbro Team. Jenga is the classic 80’s game of dexterousness and mental strategy and has been spilling it’s natural wood contents across living rooms, dens and bars across the world since the 80’s, maybe longer. We had limitations to meet costs, retail shelving considerations, consumer storage etc not to mention show the excitement of game play to all nations. I’m happy with the way this turned out and no doubt we will see the Jenga brand rise again and again and again!