NOT A BIG AD AGENCY. JUST BIG THINKERS.
WE’RE YOUR IN-HOUSE TEAM
NOT AN AD AGENCY. BETTER. I started BXC as a branding strategy and graphic design studio in 2005 after spending 5 years as the global creative director at O’Neill and 15 years prior with various national advertising agencies. (Look me up on Linkedin.) BXC was born to be a reliable and accessible creative strategy and art support studio for in-house marketing teams, not an ad agency. We manage BXC as a Brand-DNA focused, results oriented studio and produce high-level brand communications and sales materials you’d expect from the biggest of ad agencies, but for far less cost-of-play.
– Drew Dougherty, Creative Director & Founder. [On Linkedin]
RESULTS BEGIN WITH PURPOSE
IT’S YOUR BRAND. Everything we do starts with a plan. BXC’s Brand DNA* guide will help strategically define who, what, why and how we can differentiate and position your brand and product competitively in the market. The final DNA guide will describe your brand’s persona based on customer motivations, client insights, product category, company culture, history, sales channels and use the emotions that inspire purchase decision makers. This ever-evolving tool will be used by all involved as a foundation to develop all brand-defining creative communications and as product development inspiration.
* Get your FREE copy of BXC’s DNA discovery guide and make some sparks fly.
LET’S GET CREATIVE
- Attention where attention spans run short
- Ideas too smart to make the round file
- Creative fits your customer’s lifestyle
- Drew’s personal cellphone number
- Direct access to our creative team
- 30 years of branding experience
- Branding Strategy & DNA Guidelines
- Corporate Identity Systems
- Web & Print Advertising Campaigns
- Websites & Content Development
- Product Catalogs & Sales Brochures
- Naming, Nomenclature & URL research
- Packaging & POP Display
- Graphic Design & Copy Writing
- Retail & Tradeshow Environments
- Logos, Icons & Product Graphics
- Photography & Illustration
- Printing, Printer Liaison & Quoting
INTEGRITY, UNDERSTANDING, EXPERIENCE
ORGANIZATIONS. Our team adheres to the professional and ethical guidelines provided by the AIGA and Graphic Artists Guild. If you’re new to shopping for graphic design and marketing services I highly encourage you to have an enlightening read. Knowledge is power.
A few clients old and new:
- GIRO HELMETS
- NIXON WATCHES
- NEIL PRYDE KITEBOARDING
- O’NEILL OUTERWEAR
- CALLAWAY GOLF
- FELT BIKES
- LKQ AUOTOMOTIVE
- SKUNK2 RACING PARTS
- JAYBIRD AUDIO
- KLEAN KANTEEN
- PRINCE TENNIS
- TACO BELL
- E&J GALLO
- CA50 VODKA & SPIRITS
- 18/8 MENS GROOMING
- CAPISTRANO HONEY RANCH
HERE. BXC serves clients from California to Amsterdam (with an occasional layover in New Jersey). We are located in downtown Dana Point (South Orange County, California) just seconds from the beach, minutes from trails and less than an hour to the nearest ski-lift. (We’re one hour north of San Diego and one hour south of Los Angeles.) You should visit.