Team Hot Wheels is Mattel’s new sub brand hitting retailers fast and furious. We’ve seen first use of the logo at the Indy 500 with Taner Faust and a few of his groupies. BXC Designed the logo, illustrated backgrounds and deco support graphics, individual driver icons and a few other pieces that helped the Mattel team pull together packaging, websites, game apps, merchandise, pos and a mind boggling amount of THW merchandise for little car dudes around the world. We’ve even seen this on MCD Happy Meal toys!
We work with international brands and boot-strapping start ups helping them refine and create a working “Seed-to-tree” brand experience including brand-story positioning, product identity, packaging, campaigns and graphic design. Experienced in sports & fitness, consumer tech, beverages, nutrition, games & toys and more. Emphases on active-passionate lifestyles.
CALL +1 949-677-7324
EMAIL “email” @nicelogo.com
BXC – Branding, Advertising & Graphic Design 34179 Golden Lantern
Dana Point, CA 92629