CONCEPTS THAT DEFY IMAGINATION AND HELP SELL-IN TO TOYS-R-US, TARGET ETC.
So the animal has been out of the bag long enough… BXC got into the blaster zone with the pre launch of BoomCo. We started with initial look & feel concepts, packaging and overall branding as a support team for the Mattel In-house and additional agency creatives. Here’s a few pieces we can share that we had a heavy hand on. Not all art was taken to final but we gave it a good go as usual.
The newly found “Massiverse” is comprised of many planets. Each planet is inhabited by very intelligent, top-of-the-food-chain animals, mammals, marine life, wild life, etc (Bears, Lizards, Lions, Crows….) They’ve adopted to
new not-so-friendly environments so they’re pretty bad ass. But these planets are now under attack by an alien planet far, far away that needs-wants these animals’ DNA to mutate, survive and thrive and they’ll take it at any means possible.. The “animal planets” are dying off by the DNA-sucking aliens, until a package is sent to the near life-less Planet Bruin. From out of nowhere, the package that lands on Planet Bruin and in the hands of the intuitive Master Ursus is the RGBG5, AKA General Beat Down — the first high-tech blasters of its kind to fight off the animal-sucking alien with it’s sticky Tak-Teks; the only ammo that can stop them and the TakTek Sheilds; can catch and deflect TakTek Ammo. The maker (Mayhem Supply Corporation aka BoomCo ) of the RGB65 is unknown – for now. Master Ursus is to spread the RGB65, and other soon to be leaked blasters, to the other animal planets before its too late. That’s where you come in.
We work with international brands and boot-strapping start ups helping them refine and create a working “Seed-to-tree” brand experience including brand-story positioning, product identity, packaging, campaigns and graphic design. Experienced in sports & fitness, consumer tech, beverages, nutrition, games & toys and more. Emphases on active-passionate lifestyles.
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BXC – Branding, Advertising & Graphic Design 34179 Golden Lantern
Dana Point, CA 92629