TOY PACKAGING REBRANDING & LOGO RESTORATION
I was shopping at Barnes and Nobel with my kids and to my surprise, and not quietly grabbing my attention, there she was! Finally in retail, the new Jenga toy packaging rebranding we designed andco-art directed with the Hasbro Team. Jenga is the classic 80’s game of dexterousness and mental strategy and has been spilling it’s natural wood contents across living rooms, dens and bars across the world since the 80’s, maybe longer. We had limitations to meet costs, retail shelving considerations, consumer storage etc not to mention show the excitement of game play to all nations. I’m happy with the way this turned out and no doubt we will see the Jenga brand rise again and again and again!
We work with international brands and boot-strapping start ups helping them refine and create a working “Seed-to-tree” brand experience including Brand-story positioning, product identity, packaging, campaigns and graphic design. Experienced in games and toys. Emphases on youthful active lifestyle cultures. “California lifestyle” should go without saying.