Fitness Nutrition Branding for BodyLab. An integrated branding system for Jennifer Lopez – BodyLab. BXC helped with strategy, copy writing positioning, logo, packaging, tagline, print campaign, web and art direction and more.
“In all of my work—my music, my films, my book, my foundation—I always strive to inspire women to be the best and happiest versions of themselves,” Lopez said in a statement about the campaign. “I joined the BodyLab family not only because of their commitment to creating great health and fitness products for women, by women, but also because of their approach to the holistic lifestyle. It’s not a solution-in-a-bottle. It’s not a fad diet. It’s part of a health regimen that makes your metabolism work as hard as you do. It’s a way to love your body.”
• Brand Logo & Icon and naming exploration
• Brand DNA positioning strategy
• Initial Packaging & Website Design
• Look & Feel for in-house agency to create from
• Packaging Photography
• Print and TV Campaign theme and taglines
• Sizzle brand copy to get things pumping
We work with international brands and boot-strapping start-ups helping them refine and create a working “seed-to-tree” brand experience including Brand DNA strategy/positioning, corporate/product identity, consumer packaging, marketing campaigns and lots of graphic design. We have experienced in sports nutrition, sporting goods, technical products, fashion, food, beverage and spirits, games and toys. Emphases on youthful and inspiring active lifstyles.
FOR A BIGGER IDEA CALL: +1 949-677-7324 Email: “email” @ nicelogo.com
BXC Branding, Advertising & Graphic Design 34179 Golden Lantern
Dana Point, CA 92629