Following a strategy to become more accessible and to build new ties as well as to strengthen current ones, Surfing Heritage Foundation announces the renaming and museum branding, which it characterizes as an evolution of its current identity.
Since its inception ten years ago, Surfing Heritage Foundation has acquired the largest collection of objects relating to surfing in the world and has documented the culture of surfing in various media from photography, to film, exhibitions, and publications.
Surfing Heritage & Culture Center is the new name of the organization. SHACC’s tagline is “Shaping surfing’s past, present & future.” The promise of the new brand is to preserve surfing’s past and inspire future generations.
Leading the design team that created the rebrand were Felipe Bascope and Drew Dougherty, BXC Design. Felipe characterizes the team’s core strategy “Surfing Heritage wanted to figure out how to best communicate the diversity of what they have to offer.”
We work with international brands and boot-strapping start-ups helping them refine and create a working “seed-to-tree” brand experience including Brand DNA strategy/positioning, corporate/product identity, consumer packaging, marketing campaigns and lots of graphic design. We have experienced in sports nutrition, sporting goods, technical products, fashion, food, beverage and spirits, games and toys. Emphases on youthful and inspiring active lifstyles.
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