Golf Ball Packaging. Callaway Golf asked BXC Design to re concept their new golf ball line HEX Brand that to sells at all global sporting goods retailers and pro shops. We designed several unique packaging system sets that went through the usual approval dance of life – and death. (The shame of what great work hits the cutting room floor.) These are our personal favorites. I love when a packaging program does more in retail then just collect dust. The boxes talk to the core customer with a strong emotional and well written headline that changes on every box to fit the technical specifics of each golf ball’s style. A witty boldness that we think fit Callaway to a tee.