NOT YOUR DAD’S BRAND ANYMORE. WORKING FOR A LIVING LEGEND
A global campaign for the surf brand O’Neill. BXC is no stranger to re-branding a global company. Prior to launching BXC, Drew Dougherty was the Creative Director of this international action board sports brand O’Neill from 1999 to 2005. This product branding campaign for the Psycho Series wetsuit is just a small sample of what was designed and produced. Drew and the in-house agency created strategic brand guidelines, ad campaigns and marketing tools that inspired change throughout the organization. It was brand evangelism on a global level. We know Jack.
While Drew was at O’Neill from 1999-2005 his part of the brands re-positioning strategy helped break the their stagnant position and rose once again to the top of brand recognition. We crushed the competition through product and brand inspiration and strategic leadership.
• Brand Logo refresh
• Brand DNA positioning strategy
• Product Sales Catalogs
• Global Website design, in-house production
• Campaign themes and taglines (surf, snow, wake etc.)
• Promotional concepts and graphics
• Support and design for Tradeshows, Events, Sales Meetings
• Wetsuit and Outerwear Product Graphics
• Retail POP and environmental graphics
• Presentation of all campaigns at global meetings
We work with international brands and boot-strapping start ups helping them refine and create a working “Seed-to-tree” brand experience including brand-story positioning, product identity, packaging, campaigns and graphic design. Experienced in sports & fitness, consumer tech, beverages, nutrition, games & toys and more. Emphases on active-passionate lifestyles.
CALL +1 949-677-7324
EMAIL “email” @nicelogo.com
BXC – Branding, Advertising & Graphic Design 34179 Golden Lantern
Dana Point, CA 92629