SURFING HERITAGE MUSEUM
RE-BRANDING THE MECCA OF SURFBOARDS & SURFING CULTURE
We refined the museum’s dna strategy, renamed it SHACC and designed their new logo system
Following a strategy to become more accessible and to build new ties as well as to strengthen current ones, Surfing Heritage Foundation announces the renaming and museum branding, which it characterizes as an evolution of its current identity.
Since its inception ten years ago, Surfing Heritage Foundation has acquired the largest collection of objects relating to surfing in the world and has documented the culture of surfing in various media from photography, to film, exhibitions, and publications.
Surfing Heritage & Culture Center is the new name of the organization. SHACC’s tagline is “Shaping surfing’s past, present & future.” The promise of the new brand is to preserve surfing’s past and inspire future generations.