ROAD & MTB INTERNATIONAL CATALOG DESIGN
Felt is a California based independent high-end bike company founded by Jim Felt in the mid ’90s. Since then Felt has developed several unique bicycle technologies. For its time trial/triathlon bikes, the Bayonet Fork, and the MTB Equilink suspension system. BXC was invited to help Felt re tell their technology history and accomplishments through this massive “maga-log.” BXC was responsible for design, concept, layout, photo editing, photo art direction, retouching and final pre-press production.