A new brand for a new sport
BXC DESIGNED THE NEW LOGO, PRODUCT GRAPHICS, PATTERNS AND MORE
BXC completely redesigned Neil Pryde’s latest action sports success story: the NPX Windsurfing/Wake/Kite. The project included a new “corporate” logo, custom fonts, patterns, color and product graphics.
PAN EUROPEAN SURF & SNOW AD CAMPAIGNS
BXC designed and helped produce O’Neill Europe’s Spring/Summer core surf fashion product ad campaigns. These ads covered inside spreads and back covers of every hard core surfing publication throughout Europe and Australia. Media also included flash based interactive ads and POS.
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ACTION SPORTS DOMINANCE SINCE 1952
Produced while Drew was the Creative Director at O’Neill in Santa Cruz. This is the famous O’Neill “Alien Abduction” campaign I did with my crew while I was the creative director. It ran globally in Surf and Snow magazines.
HOW WE ILLUSTRATE THE OUTDOOR & SURFING LIFESTYLE
Apparel Graphics, logos and product illustrations
We just couldn’t say no to the opportunity of expressing our inner outdoor lifestyle persona’s with Patagonia. BXC and our favorite illustrators, Bethany NG, Troy White, and Drew Dougherty, all got dirt-hippy and seaweed on it. These screen prints have sold world-wide.
ROAD & MTB INTERNATIONAL CATALOG DESIGN
Felt is a California based independent high-end bike company founded by Jim Felt in the mid ’90s. Since then Felt has developed several unique bicycle technologies. For its time trial/triathlon bikes, the Bayonet Fork, and the MTB Equilink suspension system.