Your Brand now with a heaping side of nice!


BXC helps brands, large and small, fire on all cylinders by delivering (fun, bold, edgy and smart!) integrated communications that inspire discovery, shares your story, makes an emotional connection and sells. Like what you see in our portfolio? Give us a call and let’s hear what you’re thinking!


We call it seed to tree branding. We have a proprietary creative process that adjusts to your product, brand and customer’s needs. It’s 20 years of refinement and perfecting and it’s never ever the same. With one exception, it works every time!


We provide brand and product naming, help secure original URL’s, provide clever copy-writing, taglines and campaign themes, and concepts including print, tv, web, events, sweeps, trade and retail. And we do logo identity and product packaging too (we do a lot of that). With our years of combined experience working with international consumer brands and lifestyle niche media, we have a lot to share.


Established in 2005, BXC (Brand-X Creative) is a branding, advertising and marketing support studio and consultancy lead by creative director & brand architect, Drew Dougherty. Drew’s experience garnered from working within consumer advertising agencies, (FCB, Sicola Martin) and sports lifestyle product manufacturer’s, (O’Neill Wetsuits, Quiksilver Sportswear) as well as global fashion and sports media, (Surfing, Foam Magazine) are critical advantages for our customers. He answers the phone too. Seriously.


Our mighty boutique agency serves clients from California to Amsterdam (with an occasional layover in New Jersey). Our studio is just minutes from the ocean and less than an hour to the nearest lift. We’re located in Dana Point, California. Drop in on us! (Bring sunscreen and a surfboard.)


Call 949.677.7324 or download our portfolio here…