Branding By Context (BXC) helps you define and create a consistent seed-to-tree branding experience at all story-telling touch points. One voice. One look. From boot-strapping start-ups to international rock stars BXC has helped companies strategize, create and sell. We have years of client experienced in fashion, luxury, personal care, sports nutrition, sporting goods, outdoor lifestyle, technical products, beverages, spirits, games, toys and much more. Take a look at our portfolio (it’s all here in bulk!) and if you see a good fit give Drew a call. Let’s discuss exactly how we can help you inspire customers and achieve your goals.
FOR A BIGGER IDEA CALL: +1 949-677-7324
EMAIL US: firstname.lastname@example.org
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BRAIN TATTOOS. NO HEADACHES.
A nice logo: a vessel ready to be filled with human experiences and subconscious delights. Year by year a brand defines and expresses it’s DNA through it’s story tellers and products. In a perpetual state of osmosis it becomes more valued and gathers devotees.
BE MORE THAN JUST RECYCLABLE!
NIce Packaging. BXC will give your product the competitive edge it needs to stand out in a crowded retail space. We help inspire consumer discovery, disrupt the retail and e-commerce shelves, differentiate you from the competition and help you sell in and sell through.
A PODIUM WORTHY LAUNCH INTO THE BIKE & RUNNING INDUSTRY
BXC the sports branding design studio launches BSXinsight Sporting Goods Branding System. BSX insight is wearable Lactate Threshold Training Device. The first of it’s kind. BSX Athletics is a start-up sports technology company and
A GLOBAL SURF/TRAVEL ACCESSORIES COMPANY BORN HERE
Komunity Project Branding. This new action sports surf and travel accessories brand Komunity Project needed all the pieces necessary to look as legit as their CEO. Kelly Slater is heavily involved with the product design and development of the surf hardware accessories brand.
THE GROOMING OF A LUXURY MEN’S SALON EXPERIENCE
Grooming brand design. In our recent Eighteen Eight Fine Men’s Salons rebrand we redefined the positioning statement and help sell in the big idea and new communications to all the licensees. We refreshed their logo, environmental graphics,
THE CREATION OF THE MISFIT TOY EVERY KID WANTED
Toy and Game packaging designers BXC got to play with the Hasbro team. This is just a small sample of the game packages we helped produce for the new kids game Cuponk. Cuponk is the deviant’s tale of action and skill that your Mom won’t approve of. BXC created Hasbro’s Cuponk packaging design, brand DNA, taglines, copy decks, logo and all graphics and illustrations.
CONCEPTS THAT DEFY IMAGINATION AND HELP SELL-IN TO TOYS-R-US, TARGET ETC.
So the animal has been out of the bag long enough… BXC got into the blaster zone with the pre launch of BoomCo. We started with initial look & feel concepts, packaging and overall
PACKAGING DESIGN THAT SELLS A GAME CHANGER
Golf Ball Packaging. Callaway Golf asked BXC Design to re concept their new golf ball line HEX Brand that to sells at all global sporting goods retailers and pro shops. We designed several unique packaging system sets that
CREATING YOUTHFUL DOMINANCE WITH A BRAND FOUNDED IN ’52
Produced while Drew was the Creative Director at O’Neill in Santa Cruz. This is the famous O’Neill “Alien Abduction” campaign I did with my crew while I was the creative director. It ran globally in Surf and Snow magazines.
HOW WE ILLUSTRATE THE OUTDOOR & SURFING LIFESTYLE
We just couldn’t say no to the opportunity of expressing our inner outdoor lifestyle persona’s with Patagonia. BXC and our favorite illustrators, Bethany NG, Troy White, and Drew Dougherty, all got dirt-hippy and seaweed on it. These screen prints have sold world wide.
LAB RATS ARE THE GYM RATS
Sports Nutrition Advertising Agency BXC created this Men’s nutrition campaign to run in Men’s Health, Muscle Fitness and several other national and international publications for the nutraceuticals company
INTERACTIVE PRODUCT CATALOG & MICROSITE
An interactive microsite for Odyssey Putters. As for most of us aspiring golfers, the mystery of mastering the little white ball can only be revealed by the gurus of swing themselves. Now let’s add a little science, psychology and
NEW LOGO ICON, LOOK & FEEL, REBRANDING
Orange County Industrial Designer ANDESIGN launched a new branding and logo design identity system with a little help from BXC. ANDESIGN is a modern industrial design studio located here in Costa Mesa, Ca. Produced by branding agency BXC, designed the new logo-monagram
INTERACTIVE AD CAMPAIGN
Promoting the new Boost Loopt friend finder product. Client Brief: “We’ve transposed a GPS signal into the phones and so if you have friends with other enabled devices (preferably ours…), Boost offers Loopt Friendfinder to locate your friends