jlo new brand and logo design agency

Jennifer Lopez. Bringing sexy branding back with BodyLab.

STRATEGY, LOGO, LOOK & FEEL, AD AND WEB CAMPAIGN, PACKAGING…

A very recent branding project for a new nutrition and supplement product created with Jlo. BXC helped with brand strategy, positioning, logo, packaging, tagline,

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odyssey-golf-microsite-design-examples

ODYSSEY GOLF MICROSITE

INTERACTIVE CATALOG DESIGN

As for most of us aspiring golfers, the mystery of mastering the little white ball can only be revealed by the gurus of swing themselves. Now let’s add a little science, psychology and

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callaway-annual-report-design-firm-bxc

CALLAWAY ANNUAL REPORT

ANNUAL REPORT DESIGN

Pretty simple plan. Get a carbon fiber Lamborghini and a nice swing shot. Make it happen. Annual report design and art direction for Callaway Golf.

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giro-helmet-graphics-designers

GIRO HELMET GRAPHICS

GOOD PRODUCT GRAPHICS SAVE LIVES

BXC and Giro have been working together on helmets and goggles for the past 5 seasons. Every year we provide Giro with concepts for product graphics,

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giro-packaging-designs-examples

GIRO PACKAGING

SNOW & CYCLING HELMET & GOGGLE BOX REDESIGN

Sporting goods package re design for Giro. BXC recently help Giro rebrand with a whole new retail system that includes all snow & cycling category helmets and goggles

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kelly-slaters-ad-agency-bxc

SLATER’S KOMUNITY

SURF PRODUCT BRANDING SYSTEM, LOGO, NAMING…

This new, action sports accessories brand needed all the pieces necessary to look as legit as their CEO, Kelly Slater. 11 x ASP World Champion Kelly Slater is the founder of Komunity Project

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sporting-goods-golf-packaging-designs

Callaway Tour Golf Balls

HEX TOUR GOLF BALL PACKAGING

Callaway Golf asked BXC Design to re concept their new golf ball line HEX Branding to sell in at all global sporting goods retailers and pro shops. We designed several unique packaging system sets that

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FELT_mtb-ads-2012-NINE-02

FELT BIKES

ROAD & MTB INTERNATIONAL CATALOG DESIGN

Felt is a California based independent high-end bike company founded by Jim Felt in the mid ’90s. Since then Felt has developed several unique bicycle technologies. For its time trial/triathlon bikes, the Bayonet Fork, and the MTB Equilink suspension system.

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swimwear-catalog-designers

BEACH BUNNY SWIMWEAR

LUXURY SWIMWEAR CATALOG

We love designing catalogs and we’ve had our share of nice ones. We are proud to have had the opportunity to work with the sexy luxury swimwear designer Angela Chittenden and her

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pac-sun-tour-band-page-website

PACSUN

SWEEPSTAKES WEBSITE DESIGN

Turn your speakers down – or up? So stoked on this second major brand collaboration with PowerPlay Interactive and the action sports lifestyle retailer PacSun’s sweepstakes website design.

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oneill-cory_autopsy-campaign

O’NEILL WETSUITS

GLOBAL AD CAMPAIGN
While Drew was the CD at O’Neill in Santa Cruz strange sh!t went down… This is the famous O’Neill “Alien Abduction” campaign I did with my crew while I was the creative director.

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callaway-product-catalog-designer-agency

CALLAWAY CATALOGS

GOLF SOFT & TECH ACCESSORIES CATALOG DESIGN
Callaway Golf asked BXC to redesign their 60 page global retailer soft goods product catalog. The project included initial design

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nixon-watches-design-examples

NIXON WATCHES

GLOBAL SALES CATALOGS
It’s not every day you get to work with such highly acclaimed watches, table top photography, athlete portraits and materials. BXC helped with Nixon’s luxury catalog design layouts, redesigned

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notf-spirits-logo-tagline-promotional-bxc

CA50 VODKA SPIRITS

LOGO, TAGLINE, PRODUCT NAMING, LABEL DESIGN
Introducing a new California lifestyle inspired spirit that is 50 proof and ready to chill and pour. Our CA50 client came to BXC for their spirits packaging design on a napkin

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giro-goggle-graphics-designers

GIRO GOGGLES

SNOWBOARD GOGGLE GRAPHICS
BXC and Giro have been working together on helmets and snowboarding goggle graphics for the past 5 seasons.

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cuponk-logo-designed-by-bxc-california

CUPONK

GAME PACKAGING, LOGO, BRANDING, SUPPORT GRAPHICS

This is just a small sample of the 12 unique games we helped produce. It’s the deviant’s tale of action and skill that your Mom won’t approve of. BXC created Hasbro’s Cuponk toy packaging design, brand DNA, taglines, copy decks, logo and all graphics. CHALLENGE: Create a brand kids want and Moms aren’t sure of. SOLUTION: Blow kids minds with creativity and rule breaking attitudes while appeasing retailers and moms with a super fun entertaining family experience.

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team-hot-wheels-logo-bxc

TEAM HOT WHEELS

MAD FAST KEY ART & SUPPORT GRAPHICS!

Team Hot Wheels is Mattel’s new sub brand hitting retailers fast and furious.

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goya-board-graphics-design-examples

GOYA WINDSURFING

WINDSURFING BOARD PRODUCT GRAPHICS

Goya windsurfing sports product logos for world-champion windsurfer Francisco Goya’s line hits shops world wide.

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surfing-heritage-new-logo-example-bxc-nicelogo

SURFING HERITAGE CULTURE CENTER – SHACC

REBRANDING, LOGO & NAMING

Following a strategy to become more accessible and to build new ties as well as to strengthen current ones, Surfing Heritage Foundation announces the renaming and museum branding, which it characterizes as an evolution of its current identity.

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outride-bxc-snow-helmet-product-ideation

MOPHIE OUTRIDE

PRODUCT IDEATION

Mophie Outride product design ideation for action sports and outdoor consumer and retailer categories. Video, product design, logo

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patagonia-live-simple-t-shirts

PATAGONIA LIVE SIMPLY

SCREEN PRINT GRAPHICS AND LOGOS

We just couldn’t say no to the opportunity of expressing our inner outdoor lifestyle persona’s with Patagonia. BXC and our favorite illustrators, Bethany NG, Troy White, and Drew Dougherty, all got granola and seaweed on it. These screen prints have sold world wide and continue to sell today!

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oneill-ad-campaing-cory-sample

O’Neill Global Psycho Campaign

NOT YOUR DAD’S BRAND ANYMORE.

BXC is no stranger to re-branding a global company. Prior to launching BXC, Drew Dougherty was the Creative Director of this international action board sports brand from 1999 to 2005. This product branding campaign for the Psycho Series

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neil pryde's npx logo design used for windsurf, kite surf and wakeboard

Neil Pryde – NPK Kite/Wake Branding

COOL IS WHAT COOL DOES.

BXC completely redesigned Neil Pryde’s latest action sports success story: the NPX Wake/Kite. The project included a new “corporate” logo, custom fonts, patterns, color and product graphics.

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sporting-goods-graphics-studios

CAMELBAK

PRODUCT REBRANDING & GRAPHICS

BXC help Camelbak brand their Podium water bottle line with all new product graphics. We designed logos, icons and illustration graphics and took it to final production.

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trent_A3_rgb

O’NEILL SPORTSWEAR

PAN EURO AD CAMPAIGNS
BXC designed and helped produce O’Neill Europe’s Spring/Summer core surf fashion product ad campaigns. These ads covered inside spreads and back covers of every

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