BxC (Branding-by-Context) produces Branding Strategy & Content including Campaigns, Identity Systems, POP, Packaging, Websites and pretty much anything requiring a creative chainsaw to cut through the clutter and get attention. From boot-strapping start-ups to international rock stars BxC has helped brands tell their stories and produce the materials needed to tell it and sell it. We do it surprisingly fast and within budgets too (another surprise). So please have a look at the portfolio (it’s all here in bulk!) and if you see a good fit give Drew a call. Let’s discuss exactly how we can help you inspire customers and achieve your goal.
FOR A BIGGER IDEA CALL: +1 949-677-7324
OR EMAIL US: firstname.lastname@example.org
A GLOBAL SURF/TRAVEL ACCESSORIES COMPANY BORN HERE
The new action sports surf and travel accessories brand Komunity Project needed all the pieces necessary to look as legit as their CEO. Kelly Slater is heavily involved with the product design and development of the surf hardware accessories brand.
A PODIUM WORTHY LAUNCH INTO THE BIKE & RUNNING INDUSTRY
BXC the sports branding design studio launches BSXinsight Sporting Goods Branding System. BSX insight is wearable Lactate Threshold Training Device. The first of it’s kind. BSX Athletics is a start-up sports technology company and
THE CREATION OF THE MISFIT TOY EVERY KID WANTED
Toy and Game Branding. This is just a small sample of the game packages we helped produce. Cuponk is the deviant’s tale of action and skill that your Mom won’t approve of. BXC created Hasbro’s Cuponk toy packaging design, brand DNA, taglines, copy decks, logo and all graphics.
CONCEPTS THAT DEFY IMAGINATION AND HELP SELL-IN TO TOYS-R-US, TARGET ETC.
So the animal has been out of the bag long enough… BXC got into the blaster zone with the pre launch of BoomCo. We started with initial look & feel concepts, packaging and overall
CREATING YOUTHFUL BRAND DOMINANCE AFTER 50 YEARS
Produced while Drew was the Creative Director at O’Neill in Santa Cruz. This is the famous O’Neill “Alien Abduction” campaign I did with my crew while I was the creative director. It ran globally in Surf and Snow magazines.
HOW WE ILLUSTRATE THE OUTDOOR & SURFING LIFESTYLE
We just couldn’t say no to the opportunity of expressing our inner outdoor lifestyle persona’s with Patagonia. BXC and our favorite illustrators, Bethany NG, Troy White, and Drew Dougherty, all got dirt-hippy and seaweed on it. These screen prints have sold world wide.
INTERACTIVE PRODUCT CATALOG & MICROSITE
An interactive microsite for Odyssey Putters. As for most of us aspiring golfers, the mystery of mastering the little white ball can only be revealed by the gurus of swing themselves. Now let’s add a little science, psychology and
NEW LOGO ICON, LOOK & FEEL, REBRANDING
Orange County Industrial Designer ANDESIGN launched a new branding and logo design identity system with a little help from BXC. ANDESIGN is a modern industrial design studio located here in Costa Mesa, Ca. Produced by branding agency BXC, designed the new logo-monagram
ROAD & MTB INTERNATIONAL CATALOG DESIGN
Felt is a California based independent high-end bike company founded by Jim Felt in the mid ’90s. Since then Felt has developed several unique bicycle technologies. For its time trial/triathlon bikes, the Bayonet Fork, and the MTB Equilink suspension system.