kelly-slaters-ad-agency-bxc

KELLY SLATER’S KOMUNITY PROJECT BRANDING

A SURFING ICON. BRANDING, LOGO, ADS, CATALOGS, WEB, PR, SOCIAL, NAMING AND MORE

KELLY SLATER’S KOMUNITY BRANDING: This new action sports accessories brand needed all the pieces necessary to look as legit as their CEO. Slater is heavily involved with the product design and development of the surf hardware accessories brand.

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sporting-goods-branding-packaging-companies

GIRO PACKAGING

SNOW & CYCLING HELMET & GOGGLE BOX REDESIGN

Sporting goods package re design for Giro. BXC recently help Giro rebrand with a whole new retail system that includes all snow & cycling category helmets and goggles

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18-8-salon-logo-drew-dougherty

Eighteen Eight Fine Men’s Salons Rebrand

BUSINESS UP FRONT. PARTY IN THE BACK. BRAND POSITIONING, WEB REDESIGN, TAGLINE, AD CAMPAIGN

Just a quick post to brag about the recent Eighteen Eight Fine Men’s Salons Rebrand.

We got to refresh their logo, environmental graphics, promos, taglines, mantra’s and DNA, redesigned the custom built their new website,

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BSX-Insight-Nils-Nilson-BXC-Agency

BSX Athletics Brand & Product Launch

CREATIVE ENDURANCE. NEW BRAND, DNA STRATEGY, LOGO, TAGLINE, BROCHURES, EVENT & TRADE BOOTHS, PACKAGING, PHOTOGRAPHY

BXC the sports branding design studio launches BSXinsight Sporting Goods Branding System. BSX insight is wearable Lactate Threshold Training Device. The first of it’s kind. BSX Athletics is a start-up sports technology company and

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jennifer-lopez-bodylab-branding-agency

Branding System for Jennifer Lopez’s & BodyLab Nutrition

YOU’RE NOT DREAMING. NEW BRAND STRATEGY, LOGO, TAGLINE, COPY, PACKAGING, ADS & WEB

A very recent project to kick off the new year, nutrition branding for Jennifer Lopez – BodyLab. BXC helped with brand strategy, positioning, logo, packaging, tagline,

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mattel-boom-blaster-logos

Mattel’s BOOMco Blasters

LOGOS, ILLUSTRATIONS, KEY SUPPORT GRAPHICS AND CONCEPTS

So the animal has been out of the bag long enough…  BXC got into the blaster zone with the pre launch of BoomCo. We started with initial look & feel concepts, packaging and overall

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packaging-design-company-samples-sports

Callaway Tour Golf Balls

HEX TOUR GOLF BALL PACKAGING

Callaway Golf asked BXC Design to re concept their new golf ball line HEX Branding to sell in at all global sporting goods retailers and pro shops. We designed several unique packaging system sets that

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ca50-vodka-label-bxc-lovely-design-example

CA50 VODKA SPIRITS

LOGO, TAGLINE, PRODUCT NAMING, LABEL DESIGN

Introducing a new California lifestyle inspired spirit that is 50 proof and ready to chill and pour. Our CA50 client came to BXC for their spirits packaging design on a napkin

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patagonia-live-simply-graphics

PATAGONIA LIVE SIMPLY

SEASONAL PRODUCT GRAPHICS & LOGOS

We just couldn’t say no to the opportunity of expressing our inner outdoor lifestyle persona’s with Patagonia. BXC and our favorite illustrators, Bethany NG, Troy White, and Drew Dougherty, all got dirt-hippy and seaweed on it. These screen prints have sold world wide.

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giro-helmet-graphics-designers

GIRO HELMET GRAPHICS

GOOD PRODUCT GRAPHICS SAVE LIVES

BXC and Giro have been working together on helmets and goggles for the past 5 seasons. Every year we provide Giro with concepts for product graphics,

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nutrition-branding-ad-campaign-novex

Sports Nutrition Advertising Agency for Novex

LAB RATS VS GYM RATS. NATIONAL PRINT AND WEB CAMPAIGN, TAGLINE & COPY

Sports Nutrition Advertising Agency BXC created this Men’s nutrition campaign to run in Men’s Health, Muscle Fitness and several other national and international publications for the nutraceuticals company

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odyssey-golf-web-page-design-agency

ODYSSEY GOLF MICROSITE

INTERACTIVE PRODUCT CATALOG & MICROSITE

As for most of us aspiring golfers, the mystery of mastering the little white ball can only be revealed by the gurus of swing themselves. Now let’s add a little science, psychology and

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jenga-packaging-redesign-toy-box

Jenga Packaging

TOY PACKAGING REBRANDING & LOGO RESTORATION

I was shopping at Barnes and Nobel with my kids and to my surprise, and not quietly grabbing my attention, there she was! Finally in retail, the new Jenga toy packaging rebranding we designed and

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design-logo-company

AN Design ID Firm ID

LOGO ICON, LOOK & FEEL, REBRANDING

AN DESIGN Labs’s new branding and logo design identity system. ANDESIGN is a modern industrial design studio located here in Orange County, California. Produced by branding agency BXC, designed the new logo-monagram

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honey–ranch-packaging-designs

Capistrano Honey Ranch

PACKAGING, LOGO AND NAMING

We just wrapped up a fun little honey packaging design and branding assignment for our local gentleman bee keepers Capistrano Honey Ranch. BXC created the logo, the company name

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foam-magazine-art-direction

FOAM MAGAZINE RE-DESIGN

THE ULTIMATE BEACH TOWEL ACCESSORY

Foam serves up global surf culture, fashion and the action sports lifestyle to young women around the world. Foam has been delivering core action sports and edgy fashion cross-over via newsstands, surfshops

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jaybird-logo-designer

Jaybird Audio Logo

CUSTOM WORDMARK, ICON & USAGE GUIDELINES

Jaybird Audio logo designed by BXC. BXC Created this custom icon and word mark based on a DNA creative positioning strategy we helped refine and developed prior to the launch of their first product, the wireless bluetooth headset. Look at them now! All images are examples of the logo as the client has used with their creative since the launch of the new logo.

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annual-report-design-company

CALLAWAY GOLF ANNUAL REPORT

ANNUAL REPORT DESIGN

Pretty simple plan. Get a carbon fiber Lamborghini and a nice swing set-up and a not so quick pocket dump. Nailed it! Callaway Golf annual report design and photo and art direction.

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logo-design-companies-mattel-toy

TEAM HOT WHEELS

MAD FAST KEY ART & SUPPORT GRAPHICS!

Team Hot Wheels is Mattel’s new sub brand hitting retailers fast and furious. We’ve seen first use of the logo at the Indy 500

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FELT_mtb-ads-2012-NINE-02

FELT BIKES

ROAD & MTB INTERNATIONAL CATALOG DESIGN

Felt is a California based independent high-end bike company founded by Jim Felt in the mid ’90s. Since then Felt has developed several unique bicycle technologies. For its time trial/triathlon bikes, the Bayonet Fork, and the MTB Equilink suspension system.

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beach-bunny-swimwear-ad-agency

BEACH BUNNY SWIMWEAR

LUXURY SWIM CATALOG

We love designing catalogs and we’ve had our share of nice ones. We are proud to have had the opportunity to work with the sexy luxury swimwear designer Angela Chittenden and her

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pac-sun-tour-band-page-website

PACSUN PACTOUR

SWEEPSTAKES WEBSITE DESIGN

Turn your speakers down – or up? So stoked on this second major brand collaboration with PowerPlay Interactive and the action sports lifestyle retailer PacSun’s sweepstakes website design.

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oneill-cory_autopsy-campaign

O’NEILL WETSUITS

GLOBAL AD CAMPAIGN

Produced while Drew was the Creative Director at O’Neill in Santa Cruz. This is the famous O’Neill “Alien Abduction” campaign I did with my crew while I was the creative director.  It ran globally in Surf and Snow magazines.

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callaway-product-catalog-designer-agency

CALLAWAY GOLF ACCESSORIES CATALOGS

GOLF SOFT & TECH PRODUCT CATALOG DESIGN

Callaway Golf asked BXC to redesign their 60 page global retailer soft goods product catalog. The project included initial design

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luxury product catalog design firm

NIXON WATCHES

GLOBAL SALES CATALOGS

It’s not every day you get to work with such highly acclaimed watches, table top photography, athlete portraits and materials. BXC helped with Nixon’s luxury catalog design layouts, redesigned

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