A SURFING ICON BRANDED
“BXC did a great job from original concepts thru actual production. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above.”
– Dave Lester, Brand Manager
The new action sports surf and travel accessories brand Komunity Project needed all the pieces necessary to look as legit as their CEO. Kelly Slater is heavily involved with the product design and development of the surf hardware accessories brand.
WE HELPED BRAND ONE OF THEIR FASTEST GROWING GAMES
This is just a small sample of the 12 plus games packages we helped produce. Cuponk is the deviant’s tale of action and skill that your Mom won’t approve of. BXC created Hasbro’s Cuponk toy packaging design, brand DNA, taglines, copy decks, logo and all graphics.
CONCEPTS THAT DEFY IMAGINATION AND HELP SELL-IN TO TOYS-R-US, TARGET ETC.
So the animal has been out of the bag long enough… BXC got into the blaster zone with the pre launch of BoomCo. We started with initial look & feel concepts, packaging and overall
SELLING SPORTS TECHNOLOGY & CHANGING THE GAME
Callaway Golf asked BXC Design to re concept their new golf ball line HEX Branding to sell in at all global sporting goods retailers and pro shops. We designed several unique packaging system sets that
HELPED MAKE O’NEILL THE NUMBER ONE CORE SURF BRAND
Produced while Drew was the Creative Director at O’Neill in Santa Cruz. This is the famous O’Neill “Alien Abduction” campaign I did with my crew while I was the creative director. It ran globally in Surf and Snow magazines.
HOW WE ILLUSTRATE THE OUTDOOR & SURFING LIFESTYLE
We just couldn’t say no to the opportunity of expressing our inner outdoor lifestyle persona’s with Patagonia. BXC and our favorite illustrators, Bethany NG, Troy White, and Drew Dougherty, all got dirt-hippy and seaweed on it. These screen prints have sold world wide.
YOU’RE NOT DREAMING. NEW BRAND STRATEGY, LOGO, TAGLINE, COPY, PACKAGING, ADS & WEB
A very recent project to kick off the new year, nutrition branding for Jennifer Lopez – BodyLab. BXC helped with brand strategy, positioning, logo, packaging, tagline,
ROAD & MTB INTERNATIONAL CATALOG DESIGN
Felt is a California based independent high-end bike company founded by Jim Felt in the mid ’90s. Since then Felt has developed several unique bicycle technologies. For its time trial/triathlon bikes, the Bayonet Fork, and the MTB Equilink suspension system.