bxc california lifestyle branding studio

    OUR BRAND DNA |     PACKAGING DESIGN |     BRANDING LOOK & FEEL |     LOGO & ICONS |     PRINT & WEB MEDIA |     PHONE: +1 949.677.7324

branding company logo packaging




BE INSPIRED. BXC helps companies fire on all cylinders by delivering branding solutions that will inspire discovery, share your story (Brand DNA) and connect emotionally and truthfully to your customer's lifestyle.

TRUTH IS THE STRATEGY. When we start working with you we will help define/refine your brand DNA. This DNA strategy describes who, what and why and helps us understand your brand's unique personality (aspire to inspire). This shared process becomes the foundation we use to create ideas quickly and on brand. Not to mention a zero-drama approval process.

BRANDS DEFINED BY PASSION. Using your Brand DNA and input as a strategic guideline we create the ideas that sell, promote and connect with your customers. We have produced international ad campaigns, consumer product packaging, websites, corporate logos and identity systems, trade show booths, retail pop and display and a lot, lot more. Please have a look at our work, download the portfolio or just give us a quick call for a custom presentation.

YOUR COMPETITIVE EDGE. BXC is lead by creative director & brand architect, Drew Dougherty. Drew's 25 years of experience, garnered from working within consumer advertising agencies (FCB, Sicola Martin), outdoor & action-sports manufacturer's (O'Neill Wetsuits, Quiksilver Sportswear), as well as global fashion & sports media (Surfing & Foam Magazine), is a key advantage for all of our customers. He answers the phone too!

IN GOOD COMPANY. A few brands we've worked for, present and past: Giro, Callaway Golf, Camelbak, Patagonia, Felt Bikes, O'Neill, Beach Bunny Swimwear, Quiksilver & Kelly Slater's Komunity, Francisco Goya Windsurfing, Neil Pryde's NPX, Nixon Watches, Mophie Outride, Levi's, Prince Tennis, McDavid Sporting Goods, Hasbro, Mattel, Spin Master, Surfing Heritage Museum "SHACC", Taco Bell, E&J Gallo, Boost Mobile, PacSun, SDG Bike Components, 18/8 Fine Mens Hair Salons, BodyLab by Jennifer Lopez, Power Auto Loan, BSX Athletics, and a few others. We also consult for larger Ad Agencies & Design Firms directly and confidentially.

HERE FOR YOU. Since 2005 our studio has been serving clients from California to Amsterdam (with an occasional layover in New Jersey). We are located just minutes from the ocean and less than an hour to the nearest ski-lift. Let BXC help you with your next big idea. Call +1-949-677-7324 or download our portfolio HERE.




    sporting goods branding websites surfer kelly slaters product logo komunity
    jennifer lopez bodylab logo designer nutrition branding ad campaign novex
    beach bunny catalog design ad agency mens salon campaigns logos 188
    foam magazine womens surfer culture style oneill ad campaigns ad agency
    jenga packaging design for hasbro mattel packaging toy logo design boomco




"Drew's passion, creativity and enthusiasm is infectious. He is a brilliant mind that will take any brief to a design that will not only meet and exceed your expectations. it will make you wonder if he is from this planet. Thank You for elevating our brand."
  - Johnny Rodriguez, Sr. Marketing Manager

"Drew is an expert in the process of creating professional level visual communication with an edge. His diverse sports branding experience affords him a unique perspective to solving problems. His work ethic and communication skills are among the best, both of which I find paramount to the successful execution of a creative project."
  - Eric Crane, Product Brand Manager

"BXC did a great job from original concepts thru actual production. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above."
  - Dave Lester, Brand Manager

"Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew's studio to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they've gone above and beyond expectations and greatly contributed to our branding and brand feel. We continue to work together and I cant wait to see every round of creative from BXC."
  - Derek Westen, Global Brand Manager

"Drew has a perfect feeling and knowledge of action sports communication concepts and advertising. Next to that he has very strong graphical skills. Besides creating all sorts of concepts himself, he did an excellent job to support the campaigns and promotions we created at O'Neill Europe."
  - Mark Koevermans, Marketing Director

"Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff."
- Doug Martin, Marketing Director

"At Foam magazine, I had the pleasure of working with Drew on a gentle design overhaul of the magazine's graphic design. He provided thorough analysis and solutions to our pages. He was always willing to work hard and is only satisfied when you are."
  - Kristina Dechter, Editor  


branding company logo packaging




A brand needs a positioning strategy (DNA) that supports all creative communications. BXC and your team together will review, discover and refine your brands DNA allowing concepts that come to life and relate to your customer in meaningful and truthful ways. We stand by your DNA as the source of inspiration and guidance through all levels of design, from advertising concepts, logo design, retail packaging through product design and development. Your work will be truthful, entertaining and inspirational.   see more

BXC creates consumer packaging design that will inspire discovery, disrupt the moment of clutter and differentiate your product from the competition by sharing your unique story. It's your salesperson on the floor 24/7. We have designed for sporting goods, luxury, cosmetics, toys and games, electronics, sporting goods and more. Let BXC help you increase your products sell-in, shorten shelf time and make sure you're more than just recyclable.   see more

A successful logo design should be authentic and conceptual, that shares your story and sticks in your customers mind. A strong concept will represent and eventually evoke the emotions your brand serves (may even get tattooed). Let BXC help you develop a logo icon that is synonymous with "what cool does".   see more





Copyright 2016 BXC Incorporated | Address: 34179 Golden Lantern, Ste. 303, Dana Point, California 92629 |    Phone: +1-9496777324

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