bxc california outdoor lifestyle branding studio


bxc oc design studio sports branding agency

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ABOUT US. Established in 2005, BXC (Brand-X Creative) is a branding strategy, advertising & marketing creative studio lead by creative director & brand architect, Drew Dougherty. Drew's experience garnered from working within consumer advertising agencies, (FCB, Sicola Martin) and action board sports manufacturer's, (O'Neill Wetsuits, Quiksilver Sportswear) as well as global fashion and sports media, (Surfing & Foam Magazine) are critical advantages for our customers. (He answers the phone too.)

GET CREATIVE. BXC helps brands, large and small fire on all cylinders by delivering creative solutions that inspire discovery, shares your story and connects emotionally and truthfully to your customers lifestyle. BXC defines and refines your brands "look & feel" including packaging, logos and icons, trade-show events, product catalogs, retail POS, POP, ad campaigns and product concept and graphics. We can produce the work from concept to printer and/or support your in-house creative and marketing teams to get them up and running.

IN GOOD COMPANY. Studio client list present and past: Giro, Callaway Golf, Camelbak, Patagonia, Felt Bikes, O'Neill, Beach Bunny Swimwear, Quiksilver & Kelly Slater's Komunity, Francisco Goya Windsurfing, Neil Pryde's NPX, Nixon Watches, Mophie Outride, Levi's, Prince Tennis, McDavid Sporting Goods, Hasbro, Mattel, Spin Master, Surfing Heritage Museum "SHACC", Taco Bell, E&J Gallo, Boost Mobile, PacSun, SDG Bike Components, 18/8 Fine Mens Hair Salons, BodyLab by Jennifer Lopez, Power Auto Loan, BSX Athletics, and a few others. We also consult for larger Ad Agencies & Design Firms directly and confidentially.

WE ARE HERE. Our little but mighty boutique agency serves clients from California to Amsterdam (with an occasional layover in New Jersey). Our studio is just minutes from the ocean and less than an hour to the nearest lift. We're located in Dana Point, California. Bring your surfboard. For a bigger idea give us a call at +1-949-677-7324 or download our portfolio HERE.


sports lifestyle clients list agency of record


"Drew's passion, creativity and enthusiasm is infectious. He is a brilliant mind that will take any brief to a design that will not only meet and exceed your expectations. it will make you wonder if he is from this planet. Thank You for elevating our brand."
  - Johnny Rodriguez, Sr. Marketing Manager

"Drew is an expert in the process of creating professional level visual communication with an edge. His diverse sports branding experience affords him a unique perspective to solving problems. His work ethic and communication skills are among the best, both of which I find paramount to the successful execution of a creative project."
  - Eric Crane, Product Brand Manager

"BXC did a great job from original concepts thru actual production. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above."
  - Dave Lester, Brand Manager

"Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew's studio to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they've gone above and beyond expectations and greatly contributed to our branding and brand feel. We continue to work together and I cant wait to see every round of creative from BXC."
  - Derek Westen, Global Brand Manager

"Drew has a perfect feeling and knowledge of action sports communication concepts and advertising. Next to that he has very strong graphical skills. Besides creating all sorts of concepts himself, he did an excellent job to support the campaigns and promotions we created at O'Neill Europe."
  - Mark Koevermans, Marketing Director

"Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff."
- Doug Martin, Marketing Director

"At Foam magazine, I had the pleasure of working with Drew on a gentle design overhaul of the magazine's graphic design. He provided thorough analysis and solutions to our pages. He was always willing to work hard and is only satisfied when you are."
  - Kristina Dechter, Editor





A brand needs a positioning strategy (DNA) that supports all creative communications. BXC and your team together will review, discover and refine your brands DNA allowing concepts that come to life and relate to your customer in meaningful and truthful ways. We stand by your DNA as the source of inspiration and guidance through all levels of design, from advertising concepts, logo design, retail packaging through product design and development. Your work will be truthful, entertaining and inspirational.   see more

BXC creates consumer packaging design that will inspire discovery, disrupt the moment of clutter and differentiate your product from the competition by sharing your unique story. It's your salesperson on the floor 24/7. We have designed for sporting goods, luxury, cosmetics, toys and games, electronics, sporting goods and more. Let BXC help you increase your products sell-in, shorten shelf time and make sure you're more than just recyclable.   see more

A successful logo design should be authentic and conceptual, that shares your story and sticks in your customers mind. A strong concept will represent and eventually evoke the emotions your brand serves (may even get tattooed). Let BXC help you develop a logo icon that is synonymous with "what cool does".   see more



Copyright 2015 BXC Incorporated |    The BXC News Blog |     The BXC Graphic Design Blog
Address: 34179 Golden Lantern, Ste. 303, Dana Point, California 92629 |    Phone: +1-9496777324

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